Born in Stockholm (Sweden), now live in Sapporo (Japan). Hold a Ph.D. in computer science and work with computers during the days, perform magic in a bar during the nights (and weekends, for kids). Also used to teach historical fencing back in Sweden.
H&M has come to Sapporo, and so has their advertisements. These models look like they could be Swedes. In Sweden H&M are famous for having an underwear advertisement campaign around Christmas every year, but here they seem to feature completely different clothing.