In Japan it is not uncommon to find stores giving you free wine (free sake is also common). In Sweden I have never seen that happen. In the Sapporo Beer museum it used to be the case that if you took the free tour (entrance is also free) you got one beer for free. This was apparently abused by lots of Americans that took the tour over and over again, so now you have to pay 100 yen for a beer.
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