Possibly a pun

Today I found "Freba" in our coop shop. This comes from "fureba" in Japanese, which means something like "if you shake". So it is a form of snack where you are supposed to shake the bag before opening it, to make the flavoring stick to the snacks. I think it is also a pun, since it is quite common to use the English word for "flavor" in Japanese, and that then becomes "fureebaa".

I also like that there is lots of English text that seems to make sense, but where the main part is hidden by a picture of a glass of beer. It makes me curious. What were they trying to say? And why did they cover the text with beer?