Shark, but no undressed women

When I was in Osaka in 2011 my female friend took me to see a car show, which mainly featured "race queens", girls in skimpy clothes. Some of them were promoting an energy drink called "Shark". This drink has now reached Hokkaido, and our university coop is selling it. There were no lightly dressed girls here, though. But since it is snowing and fairly cold, that is perhaps understandable.