Beer cake, beer chocolate, beer anything!

I visited the souvenir shop of the Sapporo Beer Museum ("Sapporo Beer" is one of the 4 larger beer manufacturers in Japan). They now sell "beer cake", which apparently is "hop step delicious", but sounds disgusting. The also sell beer chocolate, beer jello, beer caramels, and much more.

I bought a pack of beer chocolate. They smelled a lot of beer, and tasted a bit like beer. Not disgusting, but very good. I have tried the beer caramels before, and they taste like I imagine eating yeast would taste like.